How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

by Guy Kawasaki

In How to Drive Your Competition Crazy, Kawasaki urges his reader to create disruption for fun and profit. The book is organized into four parts: Lay the Groundwork, Do the Right Things, Do Things Right, and Push the Envelope. Within each of the four parts, Kawasaki includes interviews with various corporate executives who share their real-world experiences. He offers hundreds of examples to illustrate his ideas about non-conformist strategies which will help achieve a competitive advantage.

In Kawasaki's career at Apple, he had to do battle with two magnificent enemies: IBM and Microsoft. Not that his side necessarily won, but at least he learned how to be a royal pain in the ass. He found out that he liked the underdog role, so he studied the tactics that worked in the marketplace and wrote this book to proselytize this knowledge.