Naked Conversations
by Robert ScobleAccording to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers which is meaningful dialogue. Absent of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
Blogging has changed the rules of communication and competition.
You can launch an effective blogging strategy and the reasons why you should.
Bill Gates on Robert Scoble: You are letting people have a sense of the people here. You're building a connection. People feel more a part of this. Maybe they'll tell us how we can better improve our products.
Scoble and Israel really understand the issues of corporate blogging well. They discuss why it's important for businesses of all sizes to engage in this new form of communication with their customers and of course, the danger of not participating.
—Michael Gartenberg, Vice President & Research Director, Jupiter Research
Robert Scoble is Microsoft's best known blogger, with over 3.5 million visitors to his main blogsite annually. By day, as a technical evangelist (a marketing position) he helps run Microsoft's Channel 9 website and can be seen with his camcorder taping interviews and getting people inside looks at Microsoft's people and technology.
