Small Is the New Big: and 183 other riffs, rants, and remarkable business ideas
by Seth GodinA collection of eight years of Seth Godin's very best blog posts, magazine columns, and e-books. On literally every page, Small Is the New Big offers ideas and stories that can change how your work, what you buy, and how you see the world.
In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. --If your idea is great, people will find you, he advises. If your target audience isn't listening, it's not their fault, it's yours. He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans.
