Books by David Scott
The New Rules of Marketing and PR The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. You can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
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