Books by Guy Kawasaki

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

What does it take to turn ideas into action, what are the elements of a perfect pitch, how do you win the war for talent, and how do you establish a brand without substantial funding? These are some of the issues everyone faces when starting any undertaking, and Guy Kawasaki, former marketing genius of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies, whether you are dreaming of starting the next Microsoft or a not-for-profit. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

In marketing strategy you have to be customer focused, but in order to create the revolutionary product, you have to know customers better than they know themselves. You can then make the logical jump to satisfy their unknown needs. How do you sell them something they don't know that they want? Prototype and get the product into the users hands so that word of mouth marketing can take over and drive your customers to become evangelists.